CASE STUDY
Overview
Mogul Press is an award winning PR firm that services B2B enterprises and has been recognized by International Business Times as the world's #1 PR firm in 2022.
Their core offer is to help businesses and influencers get publicity in major media like Forbes, Yahoo, Bloomberg, etc.
Before working with us, their revenue was stuck at the low 6-figure range - usually fluctuating between $100-150k/mo.
In Q1 of this year, they started losing revenue consistently and fell to 90k/mo due to bottlenecks with client retention and continuity.
We were able to not only turn around the downwards spiral of the company and increase client satisfaction, but we also scaled the company's NEW front end monthly revenue to $300k/mo in only 4 short months!
Below are some of the results our client saw while working with us:
Overview
Mogul Press is an award winning PR firm that services B2B enterprises and has been recognized by International Business Times as the world's #1 PR firm in 2022.
Their core offer is to help businesses and influencers get publicity in major media like Forbes, Yahoo, Bloomberg, etc.
Before working with us, their revenue was stuck at the low 6-figure range - usually fluctuating between $100-150k/mo.
In Q1 of this year, they started losing revenue consistently and fell to 90k/mo due to bottlenecks with client retention and continuity.
We were able to not only turn around the downwards spiral of the company and increase client satisfaction, but we also scaled the company's NEW front end monthly revenue to $300k/mo in only 4 short months!
Below are some of the results our client saw while working with us:
Before working with us
Ad Creatives:
The client's marketing strategy faced limitations with a singular Facebook ad that lacked specificity for the intended audience. This lone creative failed to capture the attention of the right leads, resulting in a missed connection. Furthermore, it fell short in positioning the client as a premium service provider. The absence of a targeted approach hindered the ad's effectiveness, highlighting the need for a more nuanced and audience-centric communication strategy in order to engage the right audience and convey a premium brand image.
Ad Creatives:
The client's marketing strategy faced limitations with a singular Facebook ad that lacked specificity for the intended audience. This lone creative failed to capture the attention of the right leads, resulting in a missed connection. Furthermore, it fell short in positioning the client as a premium service provider. The absence of a targeted approach hindered the ad's effectiveness, highlighting the need for a more nuanced and audience-centric communication strategy in order to engage the right audience and convey a premium brand image.
Landing Page:
The client's headline lacked impactful messaging, failing to effectively compel visitors to engage further. Additionally, the cluttered nature of their landing page detracted from a clear and focused user experience, possibly leading to confusion and disengagement. Moreover, the absence of a clear call-to-action (CTA) undermined the page's ability to guide visitors toward desired actions, resulting in notably low conversion rates.
Landing Page:
The client's headline lacked impactful messaging, failing to effectively compel visitors to engage further. Additionally, the cluttered nature of their landing page detracted from a clear and focused user experience, possibly leading to confusion and disengagement. Moreover, the absence of a clear call-to-action (CTA) undermined the page's ability to guide visitors toward desired actions, resulting in notably low conversion rates.
Funnel Stats:
The absence of any tracking systems left the client without essential data to measure performance and success of their marketing efforts. Without such data, the client was unable to gauge the effectiveness of their campaigns, understand user behavior, or make informed decisions to optimize their strategies. This lack of data measurement impaired the client's ability to assess the impact of their marketing activities, leaving them unaware of critical insights that could inform future decisions and strategies.
Ads Results
The cost incurred by the client for each booked call was unexpectedly high, indicating a disproportionate expense in relation to the desired outcome. Additionally, the quality of the leads obtained fell below the anticipated standard. This situation suggests that the client was investing more money than anticipated for each successful call and, at the same time, the leads they were acquiring did not meet the expected level of quality. A thorough examination of these factors is essential for a better understanding of the underlying issues affecting the client's performance.
Ads Results
The cost incurred by the client for each booked call was unexpectedly high, indicating a disproportionate expense in relation to the desired outcome. Additionally, the quality of the leads obtained fell below the anticipated standard. This situation suggests that the client was investing more money than anticipated for each successful call and, at the same time, the leads they were acquiring did not meet the expected level of quality. A thorough examination of these factors is essential for a better understanding of the underlying issues affecting the client's performance.
Revenue:
The client's business, doing 100-150k per month, was experiencing a concerning trend of revenue loss. This downturn in revenue, despite the significant monthly earnings, presented a critical challenge to the client's financial sustainability. Understanding the factors contributing to this revenue loss and the underlying dynamics of their business operations would be essential in addressing this issue effectively.
Revenue
The client's business, doing 100-150k per month, was experiencing a concerning trend of revenue loss. This downturn in revenue, despite the significant monthly earnings, presented a critical challenge to the client's financial sustainability. Understanding the factors contributing to this revenue loss and the underlying dynamics of their business operations would be essential in addressing this issue effectively.
After working with us
Ad Creatives:
By introducing new ad creatives, the company successfully conveyed itself as a "market leader" within the PR space, exuding authority and expertise. These refreshed creatives established a premium service perception from the very first interaction, effectively capturing the audience's attention and consolidating the company's brand positioning. By strategically emphasizing the company's unique value propositions and industry leadership, the ad creatives optimized the initial impression, fostering trust and credibility among potential clients. This repositioning aimed to underline the company's commitment to delivering exceptional quality and value, thereby elevating its standing within the PR industry.
Landing Pages:
The newly optimized landing page marks a significant enhancement in conversion-oriented design, tailored to drive desired user actions. The integration of a powerful headline serves to capture visitors' attention effectively, drawing them into the content. Additionally, the inclusion of a Video Sales Letter (VSL) augments the page's persuasive impact, providing a compelling visual and auditory narrative to convey the value proposition. These strategic improvements aim to create a seamless, engaging user journey, effectively guiding visitors towards conversions by delivering a compelling message and leveraging the persuasive power of multimedia content.
Funnel Stats:
The landing page's impressive average opt-in rate of over 70% indicates a strong appeal and persuasiveness of the page's content in eliciting user engagement and interest. Additionally, the VSL (Video Sales Letter) achieved an outstanding average booking rate of over 40% on retained viewer. This statistic signifies the VSL's compelling ability to effectively communicate the value proposition and drive viewers to take the desired action of booking. These high conversion rates showcase the effectiveness of the client's content and marketing strategies, reflecting a strong resonance with the audience and success in motivating them to take the next steps in the customer journey.
Ads Results:
The remarkable reduction of the average "Cost-Per-Booked-Call" by half signifies a substantial improvement in the efficiency of lead acquisition. This improvement is further underscored by the drastic increase in the average deal size per lead, soaring from $6,000 to $25,000. Moreover, the accomplishment of booking over 1000 qualified sales calls attests to the significant scaling and effectiveness of the lead generation efforts. These achievements collectively point to a successful transformation in the client's lead acquisition strategy, demonstrating enhanced lead quality, increased deal value, and a substantial boost in the volume of qualified sales opportunities.
Revenue:
Implemented strategies led to a 200-300% revenue surge, maintaining $300k monthly revenue. It signifies a pivotal success and demonstrates effective, well-executed strategies for financial growth.
Return On Ad Spend:
ROI surged to an outstanding 580%, proving strategic success. The impressive metric validates effective strategies, showcasing substantial value and marking a pivotal success for the client's profitability.
Fun Fact:
The client made a formal request for me to assume the roles of Chief Operating Officer (COO) and Chief Marketing Officer (CMO). This significant proposal reflects their confidence in my capabilities to contribute strategically to their business. The dual responsibility involves orchestrating seamless operations and shaping a comprehensive marketing strategy. This request underscores a recognition of my potential to play a pivotal role in both the operational and marketing aspects of their organization. It signifies a collaborative effort to enhance efficiency, drive strategic initiatives, and elevate the overall trajectory of the client's business.
After working with us
Ad Creatives:
By introducing new ad creatives, the company successfully conveyed itself as a "market leader" within the PR space, exuding authority and expertise. These refreshed creatives established a premium service perception from the very first interaction, effectively capturing the audience's attention and consolidating the company's brand positioning. By strategically emphasizing the company's unique value propositions and industry leadership, the ad creatives optimized the initial impression, fostering trust and credibility among potential clients. This repositioning aimed to underline the company's commitment to delivering exceptional quality and value, thereby elevating its standing within the PR industry.
Landing Pages:
The newly optimized landing page marks a significant enhancement in conversion-oriented design, tailored to drive desired user actions. The integration of a powerful headline serves to capture visitors' attention effectively, drawing them into the content. Additionally, the inclusion of a Video Sales Letter (VSL) augments the page's persuasive impact, providing a compelling visual and auditory narrative to convey the value proposition. These strategic improvements aim to create a seamless, engaging user journey, effectively guiding visitors towards conversions by delivering a compelling message and leveraging the persuasive power of multimedia content.
Funnel Stats:
The landing page's impressive average opt-in rate of over 70% indicates a strong appeal and persuasiveness of the page's content in eliciting user engagement and interest. Additionally, the VSL (Video Sales Letter) achieved an outstanding average booking rate of over 40% on retained viewer. This statistic signifies the VSL's compelling ability to effectively communicate the value proposition and drive viewers to take the desired action of booking. These high conversion rates showcase the effectiveness of the client's content and marketing strategies, reflecting a strong resonance with the audience and success in motivating them to take the next steps in the customer journey.
Ads Results:
The remarkable reduction of the average "Cost-Per-Booked-Call" by half signifies a substantial improvement in the efficiency of lead acquisition. This improvement is further underscored by the drastic increase in the average deal size per lead, soaring from $6,000 to $25,000. Moreover, the accomplishment of booking over 1000 qualified sales calls attests to the significant scaling and effectiveness of the lead generation efforts. These achievements collectively point to a successful transformation in the client's lead acquisition strategy, demonstrating enhanced lead quality, increased deal value, and a substantial boost in the volume of qualified sales opportunities.
Revenue:
Implemented strategies led to a 200-300% revenue surge, maintaining $300k monthly revenue. It signifies a pivotal success and demonstrates effective, well-executed strategies for financial growth.
Return On Ad Spend:
A remarkable achievement unfolded as the Return on Investment (ROI) soared to an extraordinary 580%! This substantial growth signified a strategic triumph, where the benefits vastly outweighed the initial investment. The 580% ROI underscored the effectiveness of the undertaken initiatives, illustrating a significant leap in financial gains. Such an impressive metric not only validated the soundness of the executed strategies but also showcased the substantial value generated. This exceptional ROI marked a pivotal success, reflecting the client's ability to not only recoup their investment but to achieve substantial profitability and financial success in their endeavors.
Fun Fact:
The client made a formal request for me to assume the roles of Chief Operating Officer (COO) and Chief Marketing Officer (CMO). This significant proposal reflects their confidence in my capabilities to contribute strategically to their business. The dual responsibility involves orchestrating seamless operations and shaping a comprehensive marketing strategy. This request underscores a recognition of my potential to play a pivotal role in both the operational and marketing aspects of their organization. It signifies a collaborative effort to enhance efficiency, drive strategic initiatives, and elevate the overall trajectory of the client's business.
Results
Our client, despite being having been in business for 4 years prior to working with us, was struggling to keep customers long-term and had 0 predictability in their client acquisition process.
We were able to DOUBLE, if not triple, their revenue in only 4 short months and help them generate an extra MILLION dollars in 2 quarters!
The average ticket size on this offer was between $6,000 - $25,000, and we also helped the client increase the average deal size to be $15,000 - $50,000 along with optimizing the Client's sales process to generate this result consistently.
The average cost per booked call was a little over $100 with 7+ figure B2B founders and CXOs, and the company took the "market leader" spotlight for the entirety of 2023, so much so that other PR firms began to copy our marketing process.
Want To 2-3x Your Revenue?
Want To 2-3x Your Revenue?
