CASE STUDY
Overview
The Contractor Consultants is a startup providing hiring, staffing, and recruiting services to constructions companies on a fixed monthly retainer - a competitive model to the traditional recruiting models where a company would pay a 25% commission on 1-year's salary to a recruiter for each hire.
Their core offer is to help construction companies completely outsource the hiring & recruiting processes so that the only responsibility of the business owner is to have 1 final interview with a thoroughly vetted candidate and make a "yes" or "no" decision whether the candidate is a fit for culture and will be offered a job.
Before working with us, their cost per lead was an astonishing $100-200 per Facebook lead and there was no system of having inbound sales appointments booked without an SDR manually calling every single lead and attempting to set an appointment.
The company had a negative Return On Ad Spend and attempted to profit on the backend with exceptional service delivery, but ran into churn bottlenecks that caused them not to be profitable on advertising.
After working with us - we not only created an inbound appointment booking system that converted 1 out of 3 leads into sales appointments without any prior contact, but we also helped the company scale to $44,000 of MRR at a 3.25x Return On Ad Spend.
Below are some of the results our client saw while working with us:
Overview
The Contractor Consultants is a startup providing hiring, staffing, and recruiting services to constructions companies on a fixed monthly retainer - a competitive model to the traditional recruiting models where a company would pay a 25% commission on 1-year's salary to a recruiter for each hire.
Their core offer is to help construction companies completely outsource the hiring & recruiting processes so that the only responsibility of the business owner is to have 1 final interview with a thoroughly vetted candidate and make a "yes" or "no" decision whether the candidate is a fit for culture and will be offered a job.
Before working with us, their cost per lead was an astonishing $100-200 per Facebook lead and there was no system of having inbound sales appointments booked without an SDR manually calling every single lead and attempting to set an appointment.
The company had a negative Return On Ad Spend and attempted to profit on the backend with exceptional service delivery, but ran into churn bottlenecks that caused them not to be profitable on advertising.
After working with us - we not only created an inbound appointment booking system that converted 1 out of 3 leads into sales appointments without any prior contact, but we also helped the company scale to $44,000 of MRR at a 3.25x Return On Ad Spend.
Below are some of the results our client saw while working with us:
Before working with us
Ad Creatives:
The client's marketing strategy faced limitations with unprofessional ad creatives that lacked specificity for the intended audience and didn't accurately target the avatar's pain points. The idea was that memes would provide value to the audience and be relatable enough to generate interest and conversions. Furthermore, it fell short in positioning the client as a premium service provider. The absence of a targeted approach hindered the ad's effectiveness, highlighting the need for a more nuanced and audience-centric communication strategy in order to engage the right audience and convey a sophisticated and reputable brand image.
Ad Creatives:
The client's marketing strategy faced limitations with unprofessional ad creatives that lacked specificity for the intended audience and didn't accurately target the avatar's pain points. The idea was that memes would provide value to the audience and be relatable enough to generate interest and conversions. Furthermore, it fell short in positioning the client as a premium service provider. The absence of a targeted approach hindered the ad's effectiveness, highlighting the need for a more nuanced and audience-centric communication strategy in order to engage the right audience and convey a sophisticated and reputable brand image.
Landing Page:
The client's headline lacked impactful messaging, failing to effectively compel visitors to engage further. Additionally, the basic nature of their landing page failed to position the company as a powerful figure of authority. We added a VSL (Video Sales Letter) to the landing page to boost conversions before ultimately changing the page layout and design structure to illustrate a more sophisticated and polished approach.
Landing Page:
The client's headline lacked impactful messaging, failing to effectively compel visitors to engage further. Additionally, the basic nature of their landing page failed to position the company as a powerful figure of authority. We added a VSL (Video Sales Letter) to the landing page to boost conversions before ultimately changing the page layout and design structure to illustrate a more sophisticated and polished approach.
Ads Results
The cost incurred by the client for each lead was unexpectedly high, indicating a disproportionate expense in relation to the desired outcome. Additionally, the quality of the leads obtained fell below the anticipated standard. This situation suggests that the client was investing significantly more money than anticipated for each lead and, at the same time, the leads they were acquiring did not meet the expected level of quality. A thorough examination of these factors is essential for a better understanding of the underlying issues affecting the campaign's performance.
Ads Results
The cost incurred by the client for each lead was unexpectedly high, indicating a disproportionate expense in relation to the desired outcome. Additionally, the quality of the leads obtained fell below the anticipated standard. This situation suggests that the client was investing significantly more money than anticipated for each lead and, at the same time, the leads they were acquiring did not meet the expected level of quality. A thorough examination of these factors is essential for a better understanding of the underlying issues affecting the campaign's performance.
After working with us
Ad Creatives:
By introducing new ad creatives that clearly illustrate the pain points of the prospects, demonstrated the unique mechanism of the company, and clearly communicated the offer, we were able to successfully position The Contractor Consultants as the solution to a very immediate and pressing problem that the majority of construction owners face in the day-to-day of running their company.
These improved ad creatives established a sophisticated service perception from the very first interaction, and positioned the company as an authority in the world of construction hiring - effectively capturing the audience's attention and consolidating the company's brand positioning. By strategically emphasizing the company's unique value propositions and demonstrating awareness of the prospect's problems and frustration within the ad creative itself - we successfully fostered trust and credibility among potential clients. This repositioning aimed to underline the company's commitment to delivering exceptional quality and value to the construction sector.
Landing Pages:
The newly optimized landing page marks a significant enhancement in conversion-oriented design, tailored to drive desired user actions. The integration of a simple yet powerful headline serves to capture visitors' attention effectively, drawing them into the content. Additionally, the placement of a Video Sales Letter (VSL) augments the page's persuasive impact, providing a compelling visual and auditory narrative to convey the value proposition. These strategic improvements aim to create a seamless, engaging user journey, effectively guiding visitors towards conversions by delivering a compelling message and leveraging the persuasive power of multimedia content.
Ads Results:
The remarkable reduction of the average "Cost-Per-Lead" down to $71 and an inbound "Cost-Per-Booked-Call" of an average $160 signifies a substantial improvement in the efficiency of customer acquisition and booking of sales appointments. These achievements collectively point to a successful transformation in the client's customer acquisition strategy, demonstrating enhanced lead quality, increased deal value, and a substantial boost in the volume of inbound qualified sales opportunities.
Return On Ad Spend:
Client's ROAS surged from being negative to a 3.25x ROI on front end cash collected, proving strategic success and compounding the MRR with each month that fulfillment retains clients post-sale. The impressive metric validates effective strategies, showcasing substantial value and marking a pivotal success for the client's profitability and sustained growth.
After working with us
Ad Creatives:
By introducing new ad creatives that clearly illustrate the pain points of the prospects, demonstrated the unique mechanism of the company, and clearly communicated the offer, we were able to successfully position The Contractor Consultants as the solution to a very immediate and pressing problem that the majority of construction owners face in the day-to-day of running their company.
These improved ad creatives established a sophisticated service perception from the very first interaction, and positioned the company as an authority in the world of construction hiring - effectively capturing the audience's attention and consolidating the company's brand positioning. By strategically emphasizing the company's unique value propositions and demonstrating awareness of the prospect's problems and frustration within the ad creative itself - we successfully fostered trust and credibility among potential clients. This repositioning aimed to underline the company's commitment to delivering exceptional quality and value to the construction sector.
Landing Pages:
The newly optimized landing page marks a significant enhancement in conversion-oriented design, tailored to drive desired user actions. The integration of a simple yet powerful headline serves to capture visitors' attention effectively, drawing them into the content. Additionally, the placement of a Video Sales Letter (VSL) augments the page's persuasive impact, providing a compelling visual and auditory narrative to convey the value proposition. These strategic improvements aim to create a seamless, engaging user journey, effectively guiding visitors towards conversions by delivering a compelling message and leveraging the persuasive power of multimedia content.
Ads Results:
The remarkable reduction of the average "Cost-Per-Lead" down to $71 and an inbound "Cost-Per-Booked-Call" of an average $160 signifies a substantial improvement in the efficiency of customer acquisition and booking of sales appointments. These achievements collectively point to a successful transformation in the client's customer acquisition strategy, demonstrating enhanced lead quality, increased deal value, and a substantial boost in the volume of inbound qualified sales opportunities.
Return On Ad Spend:
Client's ROAS surged from being negative to a 3.25x ROI on front end cash collected, proving strategic success and compounding the MRR with each month that fulfillment retains clients post-sale. The impressive metric validates effective strategies, showcasing substantial value and marking a pivotal success for the client's profitability and sustained growth.
Results
Our client, as a new startup, was struggling to acquire customers profitably and build a stable business with consistent revenue. Their ads were not profitable and they had zero infrastructure for inbound booked appointments.
We were able to not only solve all of these problems and cut their marketing costs by 50-70%, but we were able to help the client add a total of $90,000 new MRR to their cashflow within a 3-month engagement translating to an additional $1,100,000 ARR at the existing price point. We were also able to assist the client with their sales process to ensure the average LTV of new clients from paid ads was increased by an average of 2 months.
Video Testimonial From The Client 👇
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