(Founder of Malik Enterprises)
After helping dozens clients in over 10 different niches - we noticed that marketing/sales bottlenecks were symptoms of a larger problem.
Most small businesses only grow when the founder personally works on the business.
If the founder is stuck in the day-to-day?
Growth never happens.
We decided to fix the root cause of the problem:
The Leadership Structure Of The Business.
Rather than the founder being the sole executive responsible for the that growth of the company - we place Skillset Specialists as Fractional C-Suite Leadership to drive the company forward and build departments that can run the day-to-day.
As a result - we're able to completely remove the founder from the day-to-day, have them focus on CEO-level tasks, & consistently double or even triple the cashflow of our clients in < 6 months.
"I didn't have time in the day to scale my business - but Shahraja has been super helpful in helping me scale my marketing systems. I just made my first set of hires!"
"Shahraja has helped me get more leads, now he's helping me scale my business and build out all the systems. Honestly - this guy knows what he's talking about."
"I've feel like I've had an ally with a wealth of knowledge and a wealth of experience! Shahraja has really helped me accelerate my business to the next level!"
Marketing has 1 purpose: to drive SALES.
We solve product-market fit at the Top-Of-Funnel and illustrate the end result being sold in the ad creative from the first point of contact.
The rest of the funnel is designed to nurture and advance the sale, so the majority of the "selling". is done BEFORE they ever speak to a sales rep.
The TOF is also structured to heavily disqualify anyone that is not a serious prospect with buying intentions from the very beginning.
The sales team now only speaks with qualified prospects that are ready to invest into a solution.
Sales Are Made When Problems Are Solved.
We've noticed the most sales come when the offer sells itself and sales reps simply help prospects walk themselves through the solution.
As a result - we build every sales process around an offer too good to refuse and install our own sales teams into the client's business.
This ensures sales cycles are fast, marketing and sales are congruent, plus the sales team shifts from "selling products" to "solving problems".
Data shows that good salesmanship leads to lower churn, increased retention, and easier ascension.
To maximize the LTV of each customer and retain A-Player talent, we instal robust operations systems into the company so it can "run itself".
Each department has KPIs and reporting structures updated on a monthly basis so that the systems grow with the company, and each department head undergoes quarterly performance audits.
The Client Experience is also engineered around efficient onboarding, proactive customer support, and natural ascension by the end of product consumption to ensure repeat business.
Using cutting edge AI tools along with advanced design principles - we create a "First-Class Aesthetic" in the landing pages & websites we build for each client's brand.
First impressions are everything, and it's the perfect opportunity to position the company as a powerful figure of authority right from the start.
Leveraging 3rd party data tracking tools for Identity Resolution as well as UTM Tracking - we're able to ethically bypass the privacy firewalls put on mobile devices that prevent advertising platforms from properly tracking their data.
Not only are we able to track each stage of the customer journey throughout our funnels, but we're able to supply data that reinforces the learning process of each platform's algorithm to target more sales qualified leads that actually engage with our marketing and buy.
Marketing has 1 purpose: to drive SALES.
We solve product-market fit at the Top-Of-Funnel and illustrate the end result being sold in the ad creative from the first point of contact.
The rest of the funnel is designed to nurture and advance the sale, so the majority of the "selling". is done BEFORE they ever speak to a sales rep.
The TOF is also structured to heavily disqualify anyone that is not a serious prospect with buying intentions from the very beginning.
The sales team now only speaks with qualified prospects that are ready to invest into a solution.
Sales Are Made When Problems Are Solved.
We've noticed the most sales come when the offer sells itself and sales reps simply help prospects walk themselves through the solution.
As a result - we build every sales process around an offer too good to refuse and install our own sales teams into the client's business.
This ensures sales cycles are fast, marketing and sales are congruent, plus the sales team shifts from "selling products" to "solving problems".
Data shows that good salesmanship leads to lower churn, increased retention, and easier ascension.
To maximize the LTV of each customer and retain A-Player talent, we instal robust operations systems into the company so it can "run itself".
Each department has KPIs and reporting structures updated on a monthly basis so that the systems grow with the company, and each department head undergoes quarterly performance audits.
The Client Experience is also engineered around efficient onboarding, proactive customer support, and natural ascension by the end of product consumption to ensure repeat business.
Using cutting edge AI tools along with advanced design principles - we create a "First-Class Aesthetic" in the landing pages & websites we build for each client's brand.
First impressions are everything, and it's the perfect opportunity to position the company as a powerful figure of authority right from the start.
Leveraging 3rd party data tracking tools for Identity Resolution as well as UTM Tracking - we're able to ethically bypass the privacy firewalls put on mobile devices that prevent advertising platforms from properly tracking their data.
Not only are we able to track each stage of the customer journey throughout our funnels, but we're able to supply data that reinforces the learning process of each platform's algorithm to target more sales qualified leads that actually engage with our marketing and buy.
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